Not All Paper Bags Are Created Equal: Understanding GSM
Paper shopping bags are a bit more complex than they appear. Although paper bags all seem the same at first glance, an important metric known as GSM actually determines how strong, long-lasting, and useful a paper bag is.
What is GSM?
GSM stands for Grams per Square Meter and it measures the weight and thickness of the paper. The higher the GSM, the thicker and denser the paper is. A low GSM paper feels lightweight and flexible while a high GSM paper feels sturdier and stronger.
Why GSM Matters for Paper Shopping Bags
GSM affects more than just the feel of a bag, it also affects performance. When customers are trusting your bag to hold their goods, GSM becomes critical for:
- Carrying heavier items without tearing
- Withstanding moisture
- Maintaining its shape
Imagine handing a customer a thin, flimsy bag that rips after two steps outside. It sends the wrong message. A sturdy, high-GSM bag, on the other hand, builds trust, professionalism, and loyalty.
Choosing the Right GSM for Different Uses
Different businesses have different needs. Here’s a simple guide:
| GSM | General Use Examples |
| 80-90 GSM | greeting cards, pamphlets, light bakery items |
| 90-100 GSM | small clothing items like scarves & t-shirts, skincare products |
| 100-110 GSM | small accessories like sunglasses & cosmetics, souvenirs |
| 110-120 GSM | heavier beauty products, small gifts |
| 120-130 GSM | shoes, books, takeout containers |
At the end of the day, not all paper bags are created equal. Whether you're packaging light pastries or heavy takeout meals, understanding GSM helps you pick the perfect strength and style to match your needs. Invest in better bags, and your customers will notice every time they order from you. If you're looking for a more durable bag, Custom Cup Factory offers 130 GSM paper bags in several sizes and colors. Use the code PAPERBAG at checkout to get 10% off!