The Psychology of Color in Food & Beverage Packaging

One of the most powerful things you can do to change how people see your brand is color. It has the power to create emotions, shape perceptions, and even influence purchasing decisions. In a congested market, picking the right colors might be the one thing to make your company stand out.

Why Color Matters

People make first impressions in seconds, and up to 90% of those judgments come from color alone.

For coffee shops, ice cream stores, and boba shops, packaging is often the first thing a customer notices, making your choice of color a key part of your brand strategy.

What Different Colors Mean

Red: Attracts attention and may even increase appetite. This is why so many fast-food chains employ it.

Yellow: Creates a sense of warmth and positivity. It’s perfect for fun drinks or kids’ packaging. Paired with red, it’s a powerful appetite booster.

Green: Signals eco-friendliness and health. It’s ideal for smoothies, plant-based items, and wellness drinks, while also appealing to eco-conscious customers.

Blue: Gives a calming, trustworthy feel. Light blues work well for refreshing drinks, while dark blues suggest professionalism and reliability.

Black: Feels modern and luxurious. A black sleeve or lid instantly elevates your product and works well for premium offerings.

White: Gives a fresh, minimalist look and makes food or drinks stand out. Many brands use white to suggest purity and modern style.

Overall

First impressions count in the business world, and your packaging frequently serves as your first impression. You may generate excitement, establish trust, and retain customers by selecting colors that appeal to your audience. At Custom Cup Factory, we help you create packaging that not only looks fantastic but also effectively promotes your business.