What Are The Functions Of Packaging?

Marketing relies heavily on packaging. Packaging is a very successful method of selling the brand in the market, even though some might underrate its importance. Many essential and critical tasks are served by packaging, such as capturing attention and properly holding items so they reach the buyer in the condition they’re supposed to.

Good packaging also improves brand loyalty and sales. So whether it’s a paper ice cream cup, custom printed shopping bag, yogurt cup, or cold cups with lids, all packaging types have a purpose to serve.

Read on to find out about the main functions of packaging.


It's vital that a product remains stable inside its packaging; you don't want your product to move about, especially if it's fragile. Items that are fragile or sensitive must be handled with exceptional care. Glass items, for example, should be properly wrapped so it does not break.

Product Protection

Packaging is designed to safeguard the items contained within it. Standard packing protects the items from hazards like heat and damage. It is also vital to protect and secure items against contamination, especially for food items.


Good packaging should be simple to use. Design your package so the product can be easily transported from one place to another. The size and shape of the package should also be easy for suppliers to store or for customers to store at home. The packaging should also be easy to open with a clear method illustrated on the pack.


Good packaging is essential because it draws buyers to the products. The packaging should be engaging and visually appealing because it piques customer interest in the product. It will also provide the buyer a clear picture of what’s inside it. That said, packaging also works to maintain a cohesive brand image and theme.

Price Points and Profit Function

Another benefit of efficient packing is its low cost. Your product's packaging should not be so pricey that it adds too much to the per-piece cost. As a result, selling the products becomes more difficult. So, make sure you choose efficient packaging solutions to save time and retain revenue.

Marketing - Packaging Should Promote Your Product

Packaging plays a significant part in advertising your products. The amount of times people share photos of exquisite packaging on social media means you can get free word-of-mouth marketing. With the right design, a product may become an ambassador of your business.

Welcome to Our FAQ Section

Here, we’ll provide quick answers to some common questions about PET plastic. If you have further inquiries that have not been covered here, we will be happy to give you the information you need. Please see our contact information at the bottom of this page.

Is PET Plastic Safe?

Yes, PET plastic is generally recognized as safe for food and beverage containers. It is approved by regulatory agencies such as the FDA for these purposes. 

Is PET Plastic Harmful to Humans? 

No, PET plastic is not considered harmful to humans. It is non-toxic and does not leach harmful chemicals into food or beverages when used as intended. 

What Are the Disadvantages of PET Plastic? 

The main disadvantages of PET plastic include its limited heat resistance, susceptibility to scratches, and potential for environmental impact if not properly recycled. 

What Exactly Is PET? 

PET stands for Polyethylene Terephthalate, which is a type of plastic widely used in packaging and containers due to its clarity, durability, and recyclability. 

What is Polyethylene Terephthalate? 

It is the long way of saying PET, which is a thermoplastic polymer produced from ethylene glycol and terephthalic acid. It is used in the manufacturing of various plastic products.

How Is PET Used? 

PET is used in a wide range of applications, including beverage bottles, food containers, clothing fibers, and even in the manufacturing of certain electronic components. 

What Are the Advantages of PET in Plastic Injection Molding? 

PET's advantages in plastic injection molding include its ease of processing, lightweight properties, transparency, and recyclability, making it a preferred choice for various industries.

How Is PET Made? 

PET is synthesized through a polymerization process, involving the reaction of ethylene glycol and terephthalic acid or their derivatives. The result is a resin that can be processed into various forms.

Hopefully, these FAQs have been helpful in addressing your questions about PET plastic, some may have been repetitious, but you can never have enough good information. Feel free to ask us any questions you may have if you’d like more detailed information.

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